What is graphic design?
Graphic design is the study of communication through the use of visual media. It is the process of creating an image or set of images that will be understood by the audience. A good graphic designer must be able to communicate with the audience, not only with words, but also with pictures. Graphic designers are visual problem solvers. They can easily see the big picture. They have the ability to see how different elements work together
Types of Graphics Design
There are three main types of graphics design used in marketing: Pictures (photos), illustrations and charts. Each has its own advantages and disadvantages. Knowing when to use each type of graphic is important for maximum effectiveness.
Charts: Are most often used for: Showcasing numerical data, Explaining trends and Highlighting differences
Illustrations: Are most often used for Envisioning concepts, Demonstrating principles, Breaking up long copy, Adding “eye-candy”, Capturing attention Photos: Are most often used for: Creating an emotional connection, Impressing clients, Making a sales pitch
That’s why the best Infographics are sometimes… difficult… to understand! Infographics are created with the primary intent of getting an audience to interact with them. But, when you create an infographic that is too difficult for your audience to understand, you risk losing them forever.
A picture is worth a thousand words.” – Almost everyone understands this… except the people who write copy. They think it’s some arcane, esoteric concept… which only an intellectual elite understand. It isn’t. What it really boils down to is… giving your reader a visual treat which helps him comprehend the rest of your communication… in a more enjoyable and less frustrating way.
Principles of Good Graphic Design
A good graphic designer is sort of like a shaman. He has the ability to see the invisible world of your soul, to know what you truly desire, and to help you manifest that which you wish for.
Graphic design (good graphic design) can make or break your marketing efforts. When done well, it can provide an immediate “pleasure response” which makes your prospect eager to see the rest of your sales message. Done poorly, it can cause your prospects to cringe and run for the hills.
A good designer will make sure all elements of the design are proportional. (Proportionality is the harmonious relation of like parts.) He has the ability to see the invisible world of your soul, to know what you truly desire, and to help you manifest that which you wish for.