Have you ever wondered what the difference is between a brand and a trademark? A trademark is the name of a product or service that is protected by law. This means that if someone uses the same name for their product or service, they can be sued for trademark infringement. However, a brand is something much more than just a trademark. It is the total image and impression created in the mind of the customer by the whole range of products or services produced by a company.
1. What is a branding identity?
A branding identity is the set of symbols, words, colours, photos, graphics and other materials used to create a unique corporate image. It is the visual representation of your company’s unique personality.It includes everything from stationery and product labels to business cards, letterheads, website logos and everything in between. A strong branding identity makes it easy for customers to recognise your company and associate it with positive feelings. The goal of branding is to give people an “instant feel” for the nature and character of your business.
2. How do you create a great branding identity?
Have you been struggling with coming up with a great way to brand yourself or your company? If so, this is the place for you! Here, I’m going to share with you a simple four-step process that will help you create a “can’t-lose” branding identity.
1 – Define Your Unique Selling Proposition (USP): A USP is a compelling reason for your prospective customers to buy from you instead of your competitors.
2 – Create a Compelling Value Proposition: A compelling value proposition can be a key factor in attracting and retaining customers.
3 – Develop a Compelling Brand: Your brand is more than a name, slogan, or logo. It’s a story that connects with your customers. When you know your brand story, you can communicate it to your customers more effectively.
4 – Create an Engaging Experience: Your customers’ experience with your company begins when they first interact with you. And it can continue long after the sale.