What is the most important element of the ad or direct mail package? Copy. The headline. The offer. The proof. The explanation. Everything should be considered as “copy”. We create an experience that is intuitive, meaningful, and works to deliver your brand’s message.
Writing copy for a business, organization, or product should always be tied to the promotion or selling of that entity. That makes it, by definition, a form of marketing. Tecla Digital digs deep to find out all about your business, the problems you are trying to solve, and your customers so it can then craft an irresistible sales pitch or content. Your copy should generate trust, urgency, desire, and authority
Marketing is any communication (written or otherwise) that promotes or sells a business, an organization, or a product. Your copy should always be relevant, tie in with what the reader knows, and provide a strong sense of “trust”. It should also be urgent – the reader should be made to feel a compelling need to act now! And your copy should instill a strong desire in the reader to act. And it should do all this without the reader feeling he or she is being pushed or manipulated.
Great copywriters aren’t just masters of the English language. They create “meaning” in what they write. Whether it’s the instructions for building a toy or the speech for a politician, great copywriters create “meaning” in what they write, deliver a message, and call their audience to action. And at Tecla Digital, we are a team, often working with a designer, sometimes a strategist, and always with your target audience top of mind.